Starting in June, YouTube Stories feature, a transient post style, will be discontinued. Users won’t be able to create Stories after June 26. Additionally, any posts that have already been made will automatically expire after one week.
YouTube Stories were akin to comparable features on Instagram and Snapchat when they were first debuted in 2017 as Reels and only accessible to users with over 10,000 followers. They provided a place for creators to upload updates and unreleased behind-the-scenes material to advertise their channels. The current state of YouTube, however, makes it clear that Stories did not succeed in gaining widespread popularity. There has been little promotion of the function, even by YouTube itself, due to its limited accessibility and lack of regular use by artists.
As a result, YouTube is advising content producers to look into alternative channels for distributing their work. Community Posts and Shorts are two popular choices. YouTube has made Community Posts more widely available, allowing creators to contribute text-based updates that may be set to expire after a certain time. Creators can use Community Posts to share content other than text, including polls, quizzes, photos, and videos, all of which are shown in a separate tab on their channels.
Additionally, YouTube has been assiduously utilising the popularity of short-form videos to create Shorts, a competitor to TikTok. Traditional long-form video makers have been aggressively encouraged by the platform to experiment with creating shorter material. YouTube updated its monetization strategy in February, enabling artists to split Shorts-related ad revenue.
YouTube is not the first social media platform to stop using its own version of the story format, which was invented by Snapchat. One could be reminded of Twitter’s Fleets, which were fleeting posts that disappeared after a year.
YouTube is concentrating on improving other content-sharing alternatives for artists, such Community Posts and Shorts, while it says goodbye to Stories.