KRAFTON India-first approach: Firm to invest $150 million in start-up ecosystem

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The Bulletin Today
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The biggest South Korean gaming giant, KRAFTON, Inc., plans to invest $150 million in India over the next two to three years. As part of its India-first strategy, KRAFTON will invest in the Indian start-up ecosystem and support holistic growth of the gaming market in the next years. Since its first investment in March 2021, the organization claims to have invested over $140 million in 11 creative Indian start-ups.   

“We are excited to foster the growth of the start-up ecosystem in India and are dedicated to having a transformative impact not only in the gaming and tech industry but also in the broader content landscape,” said Sean Hyunil Sohn, CEO of KRAFTON India. We are confident in India’s potential as a vital player. 

KRAFTON’s investment philosophy is centered on generating strategic value that goes beyond monetary contributions by leveraging its skills and experiences in the industries in which it invests. Aside from game development studios, the company’s investments include Esports, multimedia entertainment, content creation, and audio platforms, among others.  

KRAFTON

KRAFTON has recently broadened its focus to encompass the creator economy and deep tech, aggressively assisting start-ups in these growing sectors. KRFATON intends to use this investment to develop local talent, stimulate innovation, and bring India to the forefront of the global gaming industry. 

“Our strategic investments are carefully chosen to align with our expertise and experience, empowering innovative ideas and start-ups to thrive,” stated Nihansh Bhat, Corporate Development & Venture Investing Lead – India & MENA, KRAFTON, Inc. We have invested over $140 million in diverse startups since 2021 and are happy with the accomplishments our portfolio firms have made. Our investment momentum will continue as we attempt to build a vibrant and evolving portfolio in India across multiple areas.” 

In addition to providing immersive experiences through India’s most popular battle royale game, BATTLEGROUNDS MOBILE INDIA, KRAFTON has released three new game titles in the last year: The Callisto Protocol, Road To Valor: Empires, and the most recent addition, Defense Derby.  KRAFTON claims that its planned investments would help to reshape the gaming scene. 

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