On Sunday, MakeMyTrip announced a partnership with the Ministry of Tourism (Tourism Ministry) to promote 600-plus quirky places. The online travel company has unveiled the ‘Traveller’s Map of India’ webpage. Based on their choices, the site provides an interactive platform for visitors to uncover lesser-known tourism jewels within the country’s borders. “This thoughtfully curated microsite has been designed in line with the Government of India’s visionary ‘DekhoApnaDesh’ programme,” MakeMyTrip stated in a statement.
According to the company, it examined India’s travel search history to create the tailored shortlist. With millions of people utilizing the platform each month, MMT considers destination searches on the platform to be the nation’s choice for must-see destinations.
Based on this concept, the company chose sites that are less well-known or are only known to individuals in specific parts of the country. To assist travelers in narrowing down their choices, the selections have been further classified with tags such as adventure, wildlife, heritage, mountains, beaches, and so on.
“The Traveller’s Map of India reflects almost every Indian traveller’s voice, making it an apt commemoration of August 15th,” stated Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip. “We’ve always advocated for the diversity of India’s tourism offerings, and we wanted to push the boundaries of discovery even further.” What better way to accomplish this than to make every Indian a spokesperson for the country’s cultural, historic, ecological, and geographical wonders?”
Magow expressed gratitude to the Ministry of Tourism for its support of MakeMyTrip. “It reaffirms our belief in our mission to position India as the world’s most desirable tourism destination.”
Kishan Reddy, Union Minister of Tourism, praised MakeMyTrip’s initiative to showcase India’s different attractions and boost domestic tourism. “We encourage more such initiatives to realize our collective dream of showcasing our country to the rest of the world,” he said.