The Uttar Pradesh Police and Amazon India are teaming up to combat the threat of online shopping frauds with a consumer education and awareness campaign called #MissionGraHAQ. The two partners are working together to investigate a number of joint initiatives targeted at empowering consumers to shop online with greater confidence.
The UP Police and Amazon India have agreed to collaborate in order to educate online consumers about their rights, promote awareness about safe buying practises, and protect online buyers from criminal actors. These collaborative projects will also include unique initiatives geared at improving women’s online safety by raising awareness about identity theft, impersonation, and online financial crime.
“Amazon is excited to collaborate with the Uttar Pradesh Police to raise awareness about online scams and fraud.” This collaboration will assist us in carrying out our common aim of improving online safety and promoting a trustworthy digital landscape. The internet is now thoroughly integrated into our daily lives, and it is critical to form such private-public partnerships to develop defences against unscrupulous actors. This engagement will not only educate a huge user base, but will also allow us to explore ways to nurture a secure digital experience,” said Chetan Krishnaswamy, Vice President, Public Policy at Amazon India.
Uttar Pradesh Police
“Amazon is a strong partner, and our collaboration will enable us to not only combat, but also prevent, online scams.” Our initiatives, particularly social media campaigns, will be critical enablers in allowing customers to shop online with confidence. Our collaboration comes at a time when we are seeing a large increase in online transactions following Covid, thanks to the convenience of online purchasing and UPI payment infrastructure. “There is a greater need for consumers to be vigilant, and our collaborative initiatives will assist us in doing so,” said Prashant Kumar, Special DG Law & Order, Uttar Pradesh.
The collaboration with the UP Police will complement Amazon India’s recent consumer education effort, ‘Mission GraHAQ,’ which raises awareness about safe online buying practises, consumer rights, and other topics. Amazon is attempting to increase its efforts.
As part of this collaboration, Amazon and UP Police have agreed to explore several joint projects, including consumer awareness campaigns and educating women about identifying online bad actors, safe use of ecommerce and social media, preventing online scams and frauds; industry dialogues with representation from a diverse set of stakeholders to identify issues impacting online consumer safety and find actionable solutions to address them, and capacity building / training programmes.