Swiggy takes down Holi egg billboards
Swiggy, a food and grocery delivery service provider, has decided to remove the billboards following much controversy over its billboard advertising egg delivery during Holi, according to sources.
The controversy erupted after the company put out a billboard that read, “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Instamart has Holi essentials.”
The advertisement quickly went viral on Twitter, with the hashtag #HinduPhobicSwiggy.
While some internet users chastised Swiggy for the campaign, others backed the message that food should not be wasted.
A Twitter user slammed the company Swiggy, writing:
Swiggy starts campaign to give Hindus gyan on Holi. Starts massive ad campaign with hashtag: #BuraMatKhelo. Same company @Swiggy is also famous for sending non-veg items to some of their customers who are staunch vegetarians & had ordered veg items: Swiggy #BuraMatBhejo pic.twitter.com/ywqCpMuNRL
— Radharamn Das राधारमण दास (@RadharamnDas) March 6, 2023