Microsoft inches closer to Google
Only a month after the launch of its chatbot AI, Microsoft’s search engine, Bing, has surpassed 100 million daily active users. Microsoft’s Vice President for Modern Life, Search, and Devices, Yusuf Mehdi, acknowledged that Bing is still a small player in the search engine market, but emphasized the progress it has made since the introduction of the Bing AI chatbot. The release of Bing’s next-generation version has resulted in an increase in new users, with one-third of the platform’s daily active users being new.
“We see the new Bing’s appeal as validation of our view that search is due for a reinvention, as well as the distinctive benefit of combining Search + Answers + Chat + Creation in one experience,” Mehdi said.
Microsoft has also showed an increase in interaction, with more people using Bing to conduct searches. The company attributes this success to the increased use of Edge and the implementation of the Prometheus AI model, which has resulted in more relevant searches.
Bing‘s chat AI is now being used by one-third of the company’s daily preview users. Microsoft is seeing three chats per session on average, with over 45 million chats since the launch of the new Bing.
Microsoft’s integration of an artificial intelligence chatbot into Bing has given the search engine a competitive advantage over Google. The launch of Bing’s AI chatbot on mobile was particularly successful, resulting in a six-fold increase in daily active users.
Google, on the other hand, has announced plans to launch its own chatbot, Bard, which was introduced last month. While Bard’s unofficial debut was marred by misinformation, Google is working to improve the responses of its chatbot before it becomes available.
With the addition of Bing’s chatbot AI, the search engine has become more appealing to users, particularly those who prefer a conversational approach to searching. Microsoft’s efforts to improve search results relevance and user experience have also contributed to Bing’s growing popularity. While Bing has a long way to go before it can compete with Google’s search algorithm, the recent increase in daily active users is a positive sign for Microsoft’s search engine.