InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, announced today its global sustainability commitment with the Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in accordance with the Paris Agreement. SBTi works with over 4,000 businesses worldwide to achieve net-zero carbon emissions and help reduce global warming.
The official commitment of InMobi to the ‘Near Term’ and ‘Net-Zero’ categories on SBTi’s target dashboard kicks off a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in accordance with SBTi sector guidelines and GHG Protocol standards.
“InMobi’s commitment to science-based targets is a critical step in our journey towards decarbonization and a net-zero climate goal.” “We will implement a clear strategy to maximise energy efficiency and minimise waste in our operations in the coming year,” says Rishi Bedi, Managing Director, Asia Pacific at InMobi. “We look forward to collaborating with our programmatic advertising partners to build a more sustainable ecosystem, one impression at a time.”
InMobi maintains its relationship with Givsly, the premier purpose-driven B2B marketing solution, for the second year, with the goal of decreasing waste and proving sustainability through various projects. In addition to participating in Givsly’s Season Without Swag, a campaign to replace material gifts with nonprofit donations during the holiday season, InMobi will join Givsly on stage at Cannes Lions 2023 to discuss the challenges, opportunities, and path that can be taken for a sustainable ad tech stack.
InMobi is also a founding member of AdTechCares, a 501 (c)(3) organisation that uses ad technology to battle misinformation and keep people healthy. InMobi was recently the lead audience partner in a campaign with AdTechCares and Project Drawdown, a charity organisation seeking to reduce greenhouse gas concentrations in the environment. The global campaign urges climate action through strong messaging that targets individual and systemic changemakers.