Google’s Magi Project to make search more ‘visual & personal, and human’ with AI

Project Magi – Google has announced plans to redesign its search engine to make it more “visually appealing, snackable, personalised, and human.” The firm plans to shift away from the usual “10 blue links” approach of delivering search results and instead focus on servicing young people internationally. According to the Wall Street Journal, this transition will involve adding more human voices into search engine results.

This decision comes at a time when artificial intelligence (AI) technologies like ChatGPT are gaining traction and have the potential to revolutionize the way businesses and society operate. Google intends to make its search engine more engaging and conversational, allowing users to engage in natural language discussions with an AI program.

The forthcoming annual I/O developer conference of the tech giant is likely to demonstrate new capabilities that will allow people to communicate with an AI program. According to the WSJ, the technology is called “Magi,” and it will allow users to have dialogues with the search engine.

Project Magi

In 2023, generative AI has become a buzzword, with several applications grabbing the public’s interest and causing a rush among corporations to produce comparable products. Google’s search engine redesign is part of this trend, and the corporation is hoping that its more conversational and engaging search engine will appeal to young people and become a fixture in their daily life.

The forthcoming annual I/O developer conference of the tech giant is likely to demonstrate new capabilities that will allow people to communicate with an AI program. According to the WSJ, the technology is called “Magi,” and it will allow users to have dialogues with the search engine.

In 2023, generative AI has become a buzzword, with several applications grabbing the public’s interest and causing a rush among corporations to produce comparable products. Google’s search engine redesign is part of this trend, and the corporation is hoping that its more conversational and engaging search engine will appeal to young people and become a fixture in their daily life.