Coca Cola India successfully planned a trash management campaign during the annual Rath Yatra Festival in the temple town of Odisha as part of its effort to promote significant change for the planet. This year’s festival attracted approximately 10 lakh devotees.
Recognizing the importance of keeping the environment clean during the yatra, Coca-Cola collaborated with its NGO partner, CORE, to address appropriate waste management and disposal. The focus of this effort was on collecting and properly disposing of plastic waste.
The program, which ran from June 20th to July 10th, featured the placing of bins along the yatra and temple pathways, as well as near the beach area, to facilitate solid waste collection.
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Furthermore, Coca-Cola deployed a dedicated team of 110 volunteers who actively engaged with the public in order to promote awareness about the importance of trash management and encourage participation in keeping the environment clean. These volunteers also assisted festival guests by answering questions and directing them to proper waste disposal.
“I am honored to be a volunteer at the Rath Yatra waste management drive.” It is rewarding to actively connect with the public, raising awareness about appropriate garbage disposal and its environmental impact. “Together, we can make a difference and ensure a litter-free yatra, preserving the sanctity of this historic occasion and leaving a cleaner footprint for future generations,” said Shyam Yadav, a drive volunteer.”
“In our second year of conducting this initiative, and as part of our relentless dedication to work towards a World Without Waste, we take great pride in contributing to the Rath Yatra Festival through our waste management efforts,” said Devyani Rajya Laxmi Rana, Vice President -Public Affairs, Communications, and Sustainability CocaCola India & Southwest Asia. This drive perfectly complements our objective to make a positive influence in communities while striving for a cleaner and greener future. More importantly, this event provides us with a substantial platform to transmit to a large number of attendees the message of waste segregation at the source and responsible solid waste disposal.